Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

by Bill Nissim

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0595513557
• ISBN13: 9780595513550
• Release Date: November 2008
• Publisher: iUniverse
• Length: 132 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"