Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands

by Charles Trevail, Nicholas Ind, Clare Fuller

Book Overview

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement...

• Format: Paperback
• Language: English
• ISBN: 0749463252
• ISBN13: 9780749463250
• Release Date: April 2012
• Publisher: Kogan Page
• Length: 184 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.2" x 9.2"