Brand Thinking and Other Noble Pursuits

by Debbie Millman

Book Overview

An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative...

• Format: Paperback
• Language: English
• ISBN: 162153247X
• ISBN13: 9781621532477
• Release Date: May 2013
• Publisher: Allworth
• Length: 336 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.1" x 8.9"