Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

by Brian D. Smith

Book Overview

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

• Format: Paperback
• Language: English
• ISBN: 1788600053
• ISBN13: 9781788600057
• Release Date: January 2018
• Publisher: Practical Inspiration Publishing
• Length: 212 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.6" x 8.0" x 8.0"