Brand Society

by Martin Kornberger

Book Overview

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521726905
• ISBN13: 9780521726900
• Release Date: February 2010
• Publisher: Cambridge University Press
• Length: 330 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 6.7" x 9.5"