Brand Singapore: Nation Branding After Lee Kuan Yew, in a Divisive World

by Koh Buck Song and Buck Song Koh

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the...

• Format: Paperback
• Language: English
• ISBN: 9814779245
• ISBN13: 9789814779241
• Release Date: February 2018
• Publisher: Marshall Cavendish International (Asia)
• Length: 240 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.9" x 5.1" x 7.7"