Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

by Daryl Weber

Book Overview

For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.

In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions,...

• Format: Paperback
• Language: English
• ISBN: 1632650134
• ISBN13: 9781632650139
• Release Date: April 2016
• Publisher: Career Press
• Length: 288 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.3" x 8.2"