Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

by Laurence Vincent

Book Overview

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814416764
• ISBN13: 9780814416761
• Release Date: January 2012
• Publisher: AMACOM/American Management Association
• Length: 257 Pages
• Weight: 1.21 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher