Brand Protection, Security Labeling and Packaging: Technologies and strategies for optimum product protection

by Jeremy Plimmer

Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk.

Hundreds of brand protection and security...

• Format: Paperback
• Language: English
• ISBN: 1910507113
• ISBN13: 9781910507117
• Release Date: August 2016
• Publisher: Tarsus Exhibitions & Publishing Ltd
• Length: 116 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"