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Hardcover Brand Protection Online: A Practical Guide to Protection from Online Infringement Book

ISBN: 1911078011

ISBN13: 9781911078012

Brand Protection Online: A Practical Guide to Protection from Online Infringement

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by...

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Format: Hardcover

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