Brand Positioning: Connecting Marketing Strategy and Communications

by Erik Kostelijk and Karel Jan Alsem

Book Overview

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks,...

• Format: Paperback
• Language: English
• ISBN: 0367250195
• ISBN13: 9780367250195
• Release Date: February 2020
• Publisher: Routledge
• Length: 254 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.5" x 6.8" x 9.6"