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Paperback Brand Positioning: Connecting Marketing Strategy and Communications Book

ISBN: 0367250195

ISBN13: 9780367250195

Brand Positioning: Connecting Marketing Strategy and Communications

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Format: Paperback

Condition: New

$56.97
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Book Overview

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks,...

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