Brand NFL: Making and Selling America's Favorite Sport

by Michael Oriard

Book Overview

"Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and ""branding"" of NFL football since the late 1980s ironically weakened...

• Format: Hardcover
• Language: English
• ISBN: 0807831425
• ISBN13: 9780807831427
• Release Date: September 2007
• Publisher: University of North Carolina Press
• Length: 336 Pages
• Weight: 1.46 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"