Brand NFL: Making and Selling America's Favorite Sport

by Michael Oriard

Book Overview

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0807831425
• ISBN13: 9780807831427
• Release Date: September 2007
• Publisher: University of North Carolina Press
• Length: 336 Pages
• Weight: 1.46 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"