Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

by G. Michael Maddock, Paul B. Brown, Luisa C. Uriarte

Book Overview

Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new.

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• Format: Hardcover
• Language: English
• ISBN: 0470643595
• ISBN13: 9780470643594
• Release Date: May 2011
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 5.8" x 8.7"