Brand New Justice: The Upside of Global Branding

by Simon Anholt

Book Overview

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0750656999
• ISBN13: 9780750656993
• Release Date: February 2003
• Publisher: Butterworth-Heinemann
• Length: 180 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.2" x 9.7"