Brand New China: Advertising, Media, and Commercial Culture

by Jing Wang

Book Overview

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

Brand New China offers a detailed, penetrating,...

• Format: Paperback
• Language: English
• ISBN: 0674047087
• ISBN13: 9780674047082
• Release Date: April 2010
• Publisher: Harvard University Press
• Length: 432 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.2" x 5.1" x 7.9"