Brand Names, Adoption and Diffusion

by Alice Wenglosky

The current study explores the baby care industry in light of adoption and diffusion of two different types of innovation and how this can be affected by branding strategies and brand names. It finds... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844305661
• ISBN13: 9783844305661
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 80 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"