Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

by Aaron Goldfarb and Steven Grasse

Book Overview

An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.

Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising...

• Format: Hardcover
• Language: English
• ISBN: 076247582X
• ISBN13: 9780762475827
• Release Date: November 2022
• Publisher: Running Press Adult
• Length: 208 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.3" x 6.8" x 8.0"