Brand Media Strategy: Integrated Communications Planning in the Digital Era

by Antony Young

Book Overview

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230104746
• ISBN13: 9780230104747
• Release Date: December 2010
• Publisher: Palgrave MacMillan
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"