Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction

by William M. Weilbacher

Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234761
• ISBN13: 9780844234762
• Release Date: January 1993
• Publisher: NTC Business Books
• Length: 210 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"