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Hardcover Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction Book

ISBN: 0844234761

ISBN13: 9780844234762

Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction

Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand. Plus, you'll discover how to: -- Create an overall vision-- Implement strategies to create and build dominant brands-- Restructure management, product development, marketing, and other internal operations to strengthen brand value This description may be from another edition of this product.

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Format: Hardcover

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