Brand Journalism

by Andy Bull

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

• Format: Paperback
• Language: English
• ISBN: 0415638100
• ISBN13: 9780415638104
• Release Date: June 2013
• Publisher: Routledge
• Length: 278 Pages
• Weight: 0.04 lbs.
• Dimensions: 0.7" x 6.0" x 8.8"