Brand Management in a Week: How to Be a Successful Brand Manager in Seven Simple Steps

by Paul Hitchins

Book Overview

Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1473627559
• ISBN13: 9781473627550
• Release Date: June 2017
• Publisher: Teach Yourself
• Length: 128 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.4" x 5.0" x 7.5"