Brand Machines, Sensory Media and Calculative Culture

by Sven Brodmerkel and Nicholas Carah

This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.
With the shift from a broadcast to an interactive media system, advertisers have reinvented...

• Format: Hardcover
• Language: English
• ISBN: 113749655X
• ISBN13: 9781137496553
• Release Date: November 2016
• Publisher: Palgrave MacMillan
• Length: 201 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.7" x 6.1" x 8.7"