Brand Love: Building Strong Consumer-Brand Connections

by Lydia Michael

Book Overview

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Brand...

• Format: Hardcover
• Language: English
• ISBN: 1398611301
• ISBN13: 9781398611306
• Release Date: July 2023
• Publisher: Kogan Page
• Length: 232 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"