Brand Love: How to Build a Brand Worth Talking About

by Graham Brown, Jamal Benmiloud, Paul O'Shannessey

Book Overview

If customers LIKE your brand, be afraid. Be very afraid. In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist. What is Brand Love? There are 18,000,000...

• Format: Paperback
• Language: English
• ISBN: 1515201198
• ISBN13: 9781515201199
• Release Date: July 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 230 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"