Brand: It Ain't the LOGO*

by Andris Pone and Ted Matthews

After 5 years of appearances as a Globe and Mail business bestseller, the fully updated and revised edition of this book could not be more timely. The first edition was a plea to North American... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1435700155
• ISBN13: 9781435700154
• Release Date: January 2007
• Publisher: Lulu.com
• Length: 184 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

Insightful Read

This book is a must read for any recent graduate, budding entrepreneur, or established business owner who seeks to differentiate themselves among their peers. Not only does Ted Matthews captivate, he effectively articulates the importance of consistency in "the core idea", and ensuring that those behind the brand embody it to the utmost. Matthews' approachable, understandable writing style is both colloquial and refined: any audience will easily grasp the concepts he lays before them, all the while being able to understand their greater relevance. "Brand: It Ain't the Logo" is laden with powerful examples and insights that open your mind to the notion that a brand truly is what people think of you.

Truly Remark-able

Devoid of any useless filler, Ted Matthews definitely practices what he preaches and has given us a 'remark-able' insight into what a brand really is. 'Brand:...' includes plenty of quotes and testimonials from Ted's clients, colleagues, and peers and weaves business cases and histories effortlessly into the commentary and expertly demonstrates how a brand is never truly owned by a corporation or firm, but by all who experience it.