Brand Islam: The Marketing and Commodification of Piety

by Faegheh Shirazi

From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most "halal" commodities are profit-driven,...

• Format: Paperback
• Language: English
• ISBN: 1477309462
• ISBN13: 9781477309469
• Release Date: August 2016
• Publisher: University of Texas Press
• Length: 294 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.0" x 8.7"