Brand Innovation Manifesto

by John Grant

Book Overview

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation.

Now Grant is set to stun...

• Format: Hardcover
• Language: English
• ISBN: 0470027517
• ISBN13: 9780470027516
• Release Date: May 2006
• Publisher: Wiley
• Length: 328 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.3" x 9.0"