Brand Immortality: How Brands Can Live Long and Prosper

by Hamish Pringle and Peter Field

Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749449284
• ISBN13: 9780749449285
• Release Date: January 2009
• Publisher: Kogan Page
• Length: 330 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 6.5" x 9.4"