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Brand Hollywood: Selling Entertainment in a Glo...
by Paul Grainge
Edition Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner...
Edition Details
Format:Paperback
Language:English
ISBN:0415354056
Format: Paperback
Condition:
$
12.69
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Brand Hollywood: Selling Entertainment in a Glo...
by Paul Grainge
Edition Description
From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner...
Edition Details
Format:Hardcover
Language:English
ISBN:0415354048
Format: Hardcover
Condition:
$
180.00
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