Brand Growth Barriers: Identify, Understand, and Overcome Them

by Andreas Stumpf and Ralph Krüger

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr?ger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in...

• Format: Hardcover
• Language: English
• ISBN: 3642371078
• ISBN13: 9783642371073
• Release Date: July 2013
• Publisher: Springer
• Length: 137 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"