Brand Growth Barriers: Identify, Understand, and Overcome Them

by Ralph Kruger, Andreas Stumpf, Ralph Krüger

The wonderful world of growing brands.- Requirements of growth-oriented brand management.- Identifying growth barriers.- Understanding growth barriers.- Overcoming growth barriers.- Planning, forecasting and monitoring growth.- Checklists and Questions.

• Format: Paperback
• Language: English
• ISBN: 3642437494
• ISBN13: 9783642437496
• Release Date: July 2015
• Publisher: Springer
• Length: 137 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"