Brand Fusion: Purpose-Driven Brand Strategy

by Tom Williams and Terry Smith

Book Overview

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose,...

• Format: Paperback
• Language: English
• ISBN: 3110718340
• ISBN13: 9783110718348
• Release Date: July 2022
• Publisher: de Gruyter
• Length: 620 Pages
• Weight: 2.15 lbs.
• Dimensions: 1.3" x 6.7" x 9.6"
• Grade Range: Postsecondary