Brand Experiences: Building Connections in a Digitally Cluttered World

by Steve Randazzo

Book Overview

Thanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.

That's the good news.

Here's the bad news: It is nearly impossible for brands to stand out in the digital arena. While content may be king, the online kingdom is overly crowded. Consumers are inundated with advertisements every time they log on to their computers -- and those that slip through ad blockers...

• Format: Hardcover
• Language: English
• ISBN: 173387450X
• ISBN13: 9781733874502
• Release Date: May 2019
• Publisher: Paiphen Publishing
• Length: 168 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"