Brand Engagement: How Employees Make or Break Brands

by Ian P Buckingham

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

• Format: Paperback
• Language: English
• ISBN: 1349364479
• ISBN13: 9781349364473
• Release Date: November 2007
• Publisher: Palgrave MacMillan
• Length: 221 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"