Brand Desire: How to Create Consumer Involvement and Inspiration

by Nicholas Ind and Oriol Iglesias

Book Overview

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees.

However, desire doesn't just happen. Brands need to nurture it by offering both security...

• Format: Hardcover
• Language: English
• ISBN: 1472925351
• ISBN13: 9781472925350
• Release Date: December 2016
• Publisher: Bloomsbury Business
• Length: 200 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"