Brand culture and Corporate culture in an Industrial SME

by Basile Muntzer

This book studied the themes of brand culture, corporate culture and the relationships that unite them. Thus, it was able to answer the problem of integrating a forgotten brand culture within a company in order to redeploy it. Through the analysis of the study field of an industrial SME, and with the help of the theories developed on these themes, we were able to answer the numerous questions raised by this problematic. First of all, the brand's heritage...

• Format: Paperback
• Language: English
• ISBN: 6205841371
• ISBN13: 9786205841372
• Release Date: March 2023
• Publisher: Our Knowledge Publishing
• Length: 56 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"