Brand Champions: How Superheroes Bring Brands to Life

by Ian P Buckingham

List of Tables and Figures Part 1 - What's a Champion Brand? Part 2 - What's Employee Engagement? Part 3 - Brand Superheroes Uncovered Part 4 - Equipping Brand Champions Part 5 - Reinforcing a Brand Champion Culture Closing thoughts Acknowledgements Bibliography Index

• Format: Paperback
• Language: English
• ISBN: 134930591X
• ISBN13: 9781349305919
• Release Date: January 2011
• Publisher: Palgrave MacMillan
• Length: 209 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"