Brand Building on the Internet

by Martin Lindstrom, Tim Frank Anderson, Tim Frank Andersen

Book Overview

Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749433132
• ISBN13: 9780749433130
• Release Date: June 2000
• Publisher: Kogan Page
• Length: 320 Pages
• Weight: 0.40 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"