Brand Atlas: Branding Intelligence Made Visible

by Alina Wheeler and Joel Katz

Book Overview

Brands have become the global currency of success.

Countries, corporations, communities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regardless of product, service, or size.

Brand Atlas synthesizes the most relevant brand topics for the big-picture, time-crunched professional...

• Format: Hardcover
• Language: English
• ISBN: 0470433426
• ISBN13: 9780470433423
• Release Date: March 2011
• Publisher: Wiley
• Length: 144 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.6" x 6.3" x 9.2"