Brand Analysis "Axe" - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory

by Alena Kalkum and Isabel Reinhardt

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• Format: Paperback
• Language: English
• ISBN: 3656380171
• ISBN13: 9783656380177
• Release Date: March 2013
• Publisher: Grin Verlag
• Length: 30 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"