Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

by John Morgan and John Michael Morgan

Book Overview

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be...

• Format: Hardcover
• Language: English
• ISBN: 1118103521
• ISBN13: 9781118103524
• Release Date: November 2011
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 6.4" x 9.1"