Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

by John Morgan and John Michael Morgan

Book Overview

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118103521
• ISBN13: 9781118103524
• Release Date: November 2011
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.4" x 9.1"