Brand Activism: From Purpose to Action

by Philip Kotler and Christian Sarkar

"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate executives worldwide."- Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework...

• Format: Paperback
• Language: English
• ISBN: 1734244119
• ISBN13: 9781734244113
• Release Date: March 2021
• Publisher: Idea Bite Press
• Length: 284 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"