Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell, Spike Jones, et al.

Book Overview

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality.

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• Format: Hardcover
• Language: English
• ISBN: 0470614188
• ISBN13: 9780470614181
• Release Date: August 2010
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.8" x 5.8" x 8.6"