Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

by Karen Post, Jeffrey H. Gitomer, Michael Tchong

Book Overview

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop...

• Format: Paperback
• Language: English
• ISBN: 0814472346
• ISBN13: 9780814472347
• Release Date: December 2004
• Publisher: Amacom
• Length: 187 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"

Customer Reviews

Great Branding (Work)book

There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas. This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.

Impressive, yet simple

I wasn't sure what to expect when I read this book. The ideas and examples made complete sense. It seems like such a simple concept, but it's amazing how many large corporations miss the point. I plan on implementing many of these concepts into my own company. I have no doubt that the ideas will only benefit my company and myself personally. Thanks for sharing, you have great in-sight.

An Outstanding Book!!!

I've been involved in sales and marketing for the last 15 years. In that time I have read countless books on the subject of branding - some good, most bad. I recently took a job as the president of a creative agency that was in desperate need of a new brand identity. Karen Post's book, Brain Tattoo has made my job infinitely easier! I found Chapter 5 - How to Construct Your Tattoo Plan - especially helpful. What I love most about the book is that it is based on real-world, hands-on experience and not classroom theory. I would highly recommend this book if you are interested in creating a memorable brand that will forever be tattooed in the minds of your consumers.

Theory vs. Reality

Content - theory versus reality. Brain Tattoos is reality based. It cuts to the true business problems that so many corporations (large, medium and small) are experiencing when it comes to brand building, brand identity, and brand awareness. So many business books today are overabundant with theory. While the theories may be good (or not), most business leaders today are looking for real world examples and tools to implement that will make a difference. This book gives you those examples and tool kits to be put to use immediately.

Brilliant, engaging, and highly readable

With hundreds of marketing books available, it's difficult to determine which ones are really valuable. "Brain Tattoos" is one of the few that really deliver the goods. Establishing a brand is usually more for the corporate players. The big guys can just buy enough advertising to build a brand. But it's not that simple to build a sticky brand. "Brain Tattoos" delivers its message with a terrific style, simple directives and a lot useful tips. It's not an academic textbook that will only be referenced once. You'll go back to this book over and over. What I like most is how readable the book is. It's a great companion on a business trip. Just bring a pad of paper - you'll want to write down all the ideas this book generates.