Brain Sell

by Tony Buzan

All selling is brain-to-brain process, in which the salesperson's brain communicates with the customer's recent new discoveries in the fields of psychology, communication, general science, sports and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070094624
• ISBN13: 9780070094628
• Release Date: September 1996
• Publisher: McGraw-Hill Companies
• Length: 263 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.7" x 9.6"

Customer Reviews

Excellent resource!

I recommend this book to my screenwriting students!

This book shows how imagery helps memory and sales.

The authors continue to demonstrate how their mind mapping matrix can help not only to improve recall but to increase sales. They show how the use of words, color, etc.. from both sides of the brain can be used together to increase the connection with the client. I'd read it again.

It opens the door to some incredibly powerful techniques

This book provides powerful tools to use the enormous potential of everyone's mind. Just the one chapter on memory has transformed my experience at parties, where I now remember everyone's name. Before reading the book I had trouble remembering even one or two names. It applies to everyone as "sales" is an important part of what everyone does, e.g., asking for a raise, a date, a loan, a job ... I strongly recommend this book