Boys And Their Toys: Understanding Men by Understanding Their Relationship With Gadgets

by Bill Adler Jr.

"The key to understanding men is in understanding how they relate to their gadgets. Just because they may seem to show more interest in their computers...or their remote controls...or their fancy... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 081447344X
• ISBN13: 9780814473443
• Release Date: November 2006
• Publisher: Amacom Books
• Length: 164 Pages
• Weight: 0.90 lbs.
• Dimensions: 8.8" x 1.0" x 7.8"

Customer Reviews

Men and Boys, Their Toys and How it Relates to Women

As a male, I was truly unaware of how I connected with gadgets and how I connected with women through my connection with gadgets. When I sat down to analyze what the author had written, I realized that he has hit, dead on, how males function with the world around them. Written in a light style, this book is a must for all women who want to figure out why men seem to be more connected with their toys than they are their marriages. Buy it...you won't regret it!

An appealing pick

BOYS AND THEIR TOYS: UNDERSTANDING MEN BY UNDERSTANDING THEIR RELATIONSHIP WITH GADGETS provides a fun, light survey of how men use gadgets to make statements about freedom, knowledge, independence and even lost childhood. From telephones to remote controls, differences between male and female perspectives and usage offers insights into behavior, choice, and marketing to men. Academic and public library Business Studies reference collections will find it an appealing pick as suitable for business pursuits as for light general-interest reading for non-specialist general readers with an interest in the psychology of men and their attachment to technology. Diane C. Donovan California Bookwatch

Part gadget book, part pop psychology and all fun

The author of this book contacted me some time ago for my input about gadgets because he had heard that I am fascinated by the latest and greatest stuff. After we talked, he asked if I would write a few paragraphs about my favorite toy. I think he expected some electronic gizmo but instead I wrote about my motorcycle. Here is, in part, what I wrote: "One of my passions is riding my motorcycle, a Honda 750 Aero. I know it's a cliché but riding is freedom and excitement. When you're on a motorcycle you can't think of anything else other than the ride. You are forced to be in the moment and pay attention to the least stimuli. Unlike being in a car, you have excellent visibility coupled with vulnerability. Your senses are constantly bombarded. You feel every crack in the road and every odor in the air. Rain and road debris are not just inconveniences, they are life threatening challenges. In our digital age, motorcycling is analog, Taking a sharp curve is not ones and zeros, it's in betweens and shades. A little throttle here, a little lean there. Conditions change every nano-second." Well, this made it into the book among the other boys and their toys. What's great about this book, is that it explains to women what makes men tick, and especially why they like gadgets. Adler shows how you can learn about a guy's personality through the kind of gadgets he buys (or doesn't buy), and I have to say that the author nailed it. But the book goes beyond merely explaining men's behavior. It's tells our wives and girlfriends that toys and gadgets are important for men. For example, they give us a sense of (and sometimes real) freedom; toys let us relive parts of our boyhood; toys relieve stress. This is part gadget book, part pop psychology and all fun to read. This book is a winner (and not just because I'm in it!).