Bottom of the pyramid: Doing business with the poor

by Benjamin Renner

Essay from the year 2013 in the subject Business economics - General, grade: 1,7, University of St Andrews (School of Management), language: English, abstract: Strive for market shares, the willingness or necessity to increase revenues or diversify risk can be key drivers for innovative firms in going abroad (Peng, 2009). Usually, these companies favour markets somewhat similar to their already developed, saturated home markets with a large potential...

• Format: Paperback
• Language: English
• ISBN: 3656594775
• ISBN13: 9783656594772
• Release Date: February 2014
• Publisher: Grin Publishing
• Length: 16 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.0" x 7.0" x 10.0"