Book Summary: Crossing the Chasm: 45 Minutes - Key Points Summary/Refresher with Infographic

by Executive Reads

Should you spend 14 hours read the whole book? Did you already read it and forget the key ideas? Executive Reads to the rescue In Crossing the Chasm, Geoffrey A. Moore popularized the Technology Adoption Life Cycle, known elsewhere as the Product Adoption Curve or Innovation Adoption Curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between...

• Format: Paperback
• Language: English
• ISBN: 1518633161
• ISBN13: 9781518633164
• Release Date: August 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 46 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.1" x 5.0" x 8.0"